Unconventional 2019-11-29T16:30:24+00:00

Guerrilla, Milan

NEUTRO ROBERTS

Development, planning and organization of a guerrilla activity at Virgin Active fitness center headquarters in Milan, Turin, Bologna, Florence and Rome for the launch of the new Neutro Roberts men’s deodorizer. In the changing rooms of each center, customers found surprisingly many samples of the product in their closets. At the exit, the hostess and the stewards interviewed the customers nicely and involved them in a funny selfie.

Guerrilla, Milan

NEUTRO ROBERTS

Development, planning and organization of a guerrilla activity at Virgin Active fitness center headquarters in Milan, Turin, Bologna, Florence and Rome for the launch of the new Neutro Roberts men’s deodorizer. In the changing rooms of each center, customers found surprisingly many samples of the product in their closets. At the exit, the hostess and the stewards interviewed the customers nicely and involved them in a funny selfie.

Special Creation

SCHWEPPES

In relation to the new campaign, in which there is a door that opens onto seductive and fantastic scenarios, a life-size self-supporting wooden door was created. This is used during trade fairs and events, during which guests can take photos and shoot funny videos to be reposted on social networks with the hashtag “alwayscurious”.

Special Creation

SCHWEPPES

In relation to the new campaign, in which there is a door that opens onto seductive and fantastic scenarios, a life-size self-supporting wooden door was created. This is used during trade fairs and events, during which guests can take photos and shoot funny videos to be reposted on social networks with the hashtag “alwayscurious”.

Business event Bou-tek, Milan

WIDE CARE

Organization of entertainment activities for children ages between 5 and 12 during the Wide Care corporate event in the Bou-tek space. For the small guests have been reserved a dedicated area, with specialized staff and a nice personalized buffet. The children could play with the kinect area and a touch screens. Theme-based graphics were created ad hoc for the event.

Business event Bou-tek, Milan

WIDE CARE

Organization of entertainment activities for children ages between 5 and 12 during the Wide Care corporate event in the Bou-tek space. For the small guests have been reserved a dedicated area, with specialized staff and a nice personalized buffet. The children could play with the kinect area and a touch screens. Theme-based graphics were created ad hoc for the event.

100 author trees, Rome

JAEGER-LE COULTRE

Design and construction of a Jaeger-Le Coultre branded Christmas tree on the occasion of the charity event “The 100 author trees”.

100 author trees, Rome

JAEGER-LE COULTRE

Design and construction of a Jaeger-Le Coultre branded Christmas tree on the occasion of the charity event “The 100 author trees”.

Masterclass Brand Ambassador

SCHWEPPES

Development, planning and organization of workshops on Mixology in several Italian cities held by the Brand Ambassador Schweppes Giacomo Diamante and dedicated to professionals and bartenders.

Masterclass Brand Ambassador

SCHWEPPES

Development, planning and organization of workshops on Mixology in several Italian cities held by the Brand Ambassador Schweppes Giacomo Diamante and dedicated to professionals and bartenders.

Special Showcase, Brescia

PANERAI

Design and development of an exhibition inside a huge aquarium located in an old newspaper kiosk in the center of Brescia. Among tropical fish, customers could admire the novelties of the brand of high watchmaking.

Special Showcase, Brescia

PANERAI

Design and development of an exhibition inside a huge aquarium located in an old newspaper kiosk in the center of Brescia. Among tropical fish, customers could admire the novelties of the brand of high watchmaking.

Guerrilla, Bologna

UNIPOL

Development and organization of the guerrilla marketing operation in the city of Bologna, to communicate the opening and the services of the Cubo location, a cultural space open to all, including children. The operation is held repeatedly and is dedicated in particular to families and children. For these reasons, we studied ad hoc “mascots”, which together with hostesses and stewards have become the face of the brand.

Guerrilla, Bologna

UNIPOL

Development and organization of the guerrilla marketing operation in the city of Bologna, to communicate the opening and the services of the Cubo location, a cultural space open to all, including children. The operation is held repeatedly and is dedicated in particular to families and children. For these reasons, we studied ad hoc “mascots”, which together with hostesses and stewards have become the face of the brand.